About me
I’m a digital designer with a strong focus on user experience —understanding real people, how they think, and what they need, then translating that insight into clear, considered design. My work is rooted in research and empathy, shaping brand identities, websites, and digital products that feel intuitive, purposeful, and easy to use.
I care about creating cohesive experiences that work in the real world, not just on paper. From defining brand foundations to designing and refining interfaces, I take a thoughtful, customer-led approach, always aiming to improve clarity, usability, and long-term value. I’m constantly learning, iterating, and refining how products look, feel, and function over time.
years of experience
freelance projects
agency projects
How I work
30-minute strategy meeting
We start with a focused conversation to understand your goals, users, and challenges. I ask the right questions, review what’s already in place, and gather insight through research where needed. This stage sets a clear direction and ensures decisions are grounded in real user needs, not assumptions.
Research, UX & UI design
Using research and insight, I design thoughtful user journeys and translate them into clear, considered UI. This might include wireframes, prototypes, and visual design — always balancing usability, brand, and practicality. Everything is customer-led, with clarity and consistency at the core.
Iterate & deliver
Designs are refined through feedback, testing, and iteration. I finalise the work so it’s ready to be built, used, or handed over — whether that’s a website, app, or brand system. The result is a polished, functional outcome that’s easy to maintain and improve over time.
My services
Like what you see?
Send me a message! Let's grab a coffee and discuss.
