About me
I got into design because I've always been drawn to understanding why things work the way they do, and more importantly, why they sometimes don't. That curiosity is what drives my work today. I'm not interested in making things look polished for the sake of it. I'd rather spend the time digging into how someone actually uses a product, where they hesitate, what confuses them, and then design something that removes that friction.
I've spent the last five years working across brand identity, websites and digital products, and what I've learned is that the best design decisions usually come from listening, not assuming. I'm happiest when I'm solving real problems for real people, and I bring that mindset to everything I work on.
years of experience
freelance projects
agency projects
How I work
1. Discover
30-minute strategy meeting
We start with a focused conversation to understand your goals, users, and challenges. I ask the right questions, review what’s already in place, and gather insight through research where needed. This stage sets a clear direction, so every decision that follows has purpose behind it.
2. design
Research, UX & UI design
Using research and insight, I design thoughtful user journeys and translate them into clear, considered UI. This might include wireframes, prototypes and visual design, always balancing usability, brand and practicality. Every decision has a reason behind it, even the small ones.
3. REFINE
Iterate & deliver
Designs are refined through feedback, testing, and iteration. I finalise the work so it’s ready to be built, used, or handed over — whether that’s a website, app, or brand system. The result is a polished, functional outcome that’s easy to maintain and improve over time.
Play Showreel
Like what you see?
Send me a message! Let's grab a coffee and discuss.
