Copywriting and SEO
Search-led content strategy
Content is shaped by how people search, not assumptions. Keyword research, search intent and competitor analysis inform what content is needed, how it’s structured and where it lives.
Search intent and clarity
Ranking alone isn’t enough. Copy is written to match user intent at each stage — answering questions clearly, removing ambiguity and helping users quickly understand whether a page is right for them.
Driving action
Effective copy doesn’t just inform; it inspires action. Whether it’s a purchase, a sign-up, or an inquiry, the words guide your audience to take the next step.
On-page optimisation
Every page is optimised at a structural level, from headings and internal links to meta data and content hierarchy. This ensures search engines can understand the page while keeping it clear and readable for users.
Performance and refinement
Search data and user behaviour help identify what’s working, what isn’t, and where improvements can drive stronger results over time.
