We had to communicate the need
for efficient and reliable energy solutions to reduce energy costs, and also environmental benefits. We did this through clear, structured layouts that prioritise performance, clarity, and trust. Product information is presented in a logical hierarchy, making benefits such as cost savings, system efficiency, and reliability easy to understand at a glance. Alongside this, we used restrained, modern visual design, clean typography, and confident spacing to reflect technical credibility, while natural imagery and a considered colour palette subtly reinforce sustainability and environmental impact without relying on heavy-handed messaging.

To cater more effectively for the target audience, the new wireframe introduces three distinct user pathways. Dedicated areas were created for installers and distributors, allowing specialist users to access relevant tools and information, while household users remain outside of any login walls. User research showed that homeowner journeys could be fully supported through public content, helping reduce unnecessary barriers and streamline the experience.