UX & UI
User-centred research
Every design decision is grounded in real user needs, behaviours and constraints. Through research, audits and insight mapping, I uncover what users actually need to do, not just what a product wants to say.
Information architecture
Clear structure is the foundation of good experience. I organise content and functionality in a way that feels intuitive, reducing friction and helping users find what they need quickly and confidently.
Journey-led design
Designing with the full user journey in mind, considering how people move through a product, where decisions happen and where drop-off might occur. This ensures each interaction feels purposeful and connected.
Interface clarity
UI is about clarity, not decoration. Designing clean, considered interfaces that prioritise usability, hierarchy and accessibility at the forefront, making complex systems feel simple and easy to use.
Testing and iteration
Design doesn’t stop at first release. It's imperative to test assumptions, validate ideas and refine interfaces through feedback and iteration, improving performance and usability over time.
