InterProtect

Copywriting and SEO

Web Design and Development

Brand Identity

UX & UI

InterProtect is a pioneering company offering subsea cable insurance, operating within a highly specialised sector. The brief was to create a brand and website from the ground up that would clearly communicate expertise and innovation in a market with no direct competitors offering the same service. The challenge was to translate a complex, niche proposition into a visual identity and digital experience that felt confident, modern, and immediately distinctive, while remaining clear and accessible to a professional, risk-averse audience.

I was responsible for the full brand creation and website design and build, from early concept through to delivery. This included developing the visual identity, defining the brand system, and designing and building the website independently in Squarespace. Throughout the project, I focused on creating a brand and user experience that balanced technical authority with clarity, ensuring users could quickly understand what InterProtect offers and why it is relevant.

Requirements & Result

The key requirement was to establish a strong identity that could stand out in a highly niche industry while remaining appropriate for an engineering-led audience. I designed the logo by combining the “I” and “P” from InterProtect into a stylised loop, referencing a coiled subsea cable, with the orange accent highlighting a specific technical feature of the cables they insure. This visual system was extended into a restrained colour palette and typographic hierarchy.

I then designed and built the website entirely in Squarespace, structuring the content to guide users logically through the proposition, services, and value of the business. UX considerations such as clear information hierarchy, scannable layouts, and intuitive navigation were prioritised to reduce cognitive load when presenting technical subject matter. Custom styling and layout decisions were used to elevate the site beyond a standard template, resulting in a cohesive brand and digital presence that clearly communicates InterProtect’s expertise, innovation, and first-of-its-kind offering.