AppHatch
App Hatch is a meal delivery service offering flexible, one-off meal orders rather than a traditional subscription model. Users can choose different meals and quantities per person for each order, giving them greater control without ongoing commitment. The project focused on creating the user experience and interface to support this flexibility while maintaining clarity and ease of use throughout the ordering journey.
My role was centred on UX and UI design. I conducted UX analysis to identify friction points in the ordering flow, mapped user journeys, and produced flow diagrams and wireframes to clarify complex decision-making steps. These insights then informed the final UI web designs, ensuring the experience felt intuitive.
Requirements & Result
The key challenge was designing an ordering experience that allowed users to customise meals and quantities per individual without overwhelming them or increasing cognitive load. The UX work focused on simplifying decision points, clearly separating meal selection from quantity selection, and ensuring users always understood who each meal was for and what they were ordering. Through structured user flows and wireframes, I helped translate this complexity into a logical experience.
The final UI design applied these UX principles within the client’s existing visual system, resulting in a clear, approachable interface that supports flexibility without confusion. The redesigned experience makes it easy for users to place one-off orders, adjust quantities per person, and review selections with confidence. Overall, the project demonstrates an ability to elevate a digital product through research-led UX thinking.
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