Hype Motorsport
Hype Motorsport is a premium track-day experience brand offering drivers the chance to get behind the wheel of high-performance track cars. To support the launch of the brand, we designed a temporary teaser landing page that would introduce Hype online and generate excitement ahead of their experience day events.
The challenge was to translate the energy and precision of motorsport into a sleek digital experience, creating something that felt as polished and thrilling as the cars themselves. From bold typography to refined motion and interaction design, every touchpoint was crafted to reflect Hype’s premium, adrenaline-fuelled brand.
Requirement & Result
The landing page needed to act as both a teaser and a launch platform, building anticipation while clearly communicating Hype Motorsport’s offering. I designed a fully responsive interface in Figma and developed a series of micro-interactions and motion concepts to bring the experience to life, ensuring the page felt dynamic without compromising clarity or performance.
Custom elements such as animated day badges were created to reinforce the brand’s bold visual identity while guiding users through key information. All animations and interactions were prototyped directly in Figma and delivered with clear developer annotations, allowing us to collaborate closely with the engineering team to ensure the final build matched the intended experience. The result was a sleek, high-impact landing page that captured the excitement of the track while maintaining a refined, premium digital aesthetic.
Skills
UI Design
Interaction Design
Developer Handoff
Figma
Adobe Creative Suite
Responsive design
Motion concepts
Micro-interactions
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