Poole Boat Hire
Poole Boat Hire required a refreshed visual identity to better reflect the relaxed, approachable nature of their offering. A key differentiator for the business is that customers can hire boats with no prior experience, so the branding needed to immediately communicate that, while still feeling credible. I designed the logo and defined a supporting colour palette that could be applied consistently across signage, digital touchpoints, and marketing materials.
The visual direction drew inspiration from coastal and surf culture. The aim was to create a mark that felt welcoming rather than intimidating, helping first-time users feel reassured before they even engage with the service.
Requirements & Result
The challenge was to design a logo that carried a strong message on its own, clearly reinforcing the “no experience necessary” proposition while remaining simple and versatile. I created a clean, circular mark incorporating nautical iconography and curved typography to convey calmness, trust, and flow, supported by a muted coastal colour palette that reflects Poole’s seaside setting. The final identity feels relaxed yet purposeful, aligning with the brand’s surfer-inspired tone while remaining practical for real-world use. The result is a distinctive, easy-to-apply visual identity that communicates accessibility at a glance and provides Poole Boat Hire with a clear, confident foundation for future UX and UI applications.
Testimonial
"We are so pleased with the branding. The logo says exactly what we need it to and has completely elevated how our business feels.”
– Jen, Owner
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